[2025] Rolex Submariner Price Guide
Wondering how much a Rolex Submariner’s retail price is? Or why it’s so popular?
If you’ve ever asked yourself, “What is the price of a new Rolex Submariner?” this article is for you. First launched in 1953, the Submariner is a diver’s watch with water resistance up to 300 meters (30 ATM). In this guide, we’ll break down the latest reference prices for popular Submariner models. We’ll also explore key features and the reasons behind the model’s lasting appeal.
What Is the Price of a Rolex Submariner Watch in 2025? A Breakdown by Model
The Rolex Submariner’s list price has steadily risen in recent years. Currently, the average price across the collection is approximately $18,500 USD, but exact pricing varies by model. Below, we’ll highlight the features for some of the most popular Submariner models to help you make an informed decision if you're considering a purchase.
1. Submariner Date 126610LV
Estimated Retail Price: $8,240 USD
The 126610LV has gained significant traction recently and is now challenging to find even at authorized retailers or gray market dealers. While the official price is around $8,237.56 USD, intense demand among dealers has pushed market prices well above that.
Specs:
- Material: Stainless steel
- Case Size: 41mm diameter
- Movement: Automatic (Cal. 3235)
- Water Resistance: 300m
- Lume: Chromalight
- Crystal: Sapphire
Available in stainless steel, gold, and Rolesor variations, this model stands out for its larger hands and indices, improved lume visibility, and robust design. The bracelet's Glidelock clasp adds both durability and convenience.
2. Submariner Date 126613LB
Estimated Retail Price: $10,500 USD
The 126613LB, known as the “Bluesy” due to its blue dial and ceramic bezel, features a slightly slimmer lug (by 1 mm) and wider bracelet (by 1 mm) compared to its predecessor. It balances sportiness with luxury, making it a standout piece.
The available material variations include gold, Rolesor, and stainless steel; the blue dial has the same glossy, refined finish as the later version of the previous model.
Specs:
- Material: Stainless steel and yellow gold
- Case Size: 41mm diameter
- Movement: Automatic (Cal. 3235)
- Water Resistance: 300m
- Lume: Chromalight
- Crystal: Sapphire
The Cal. 3235 movement offers enhanced magnetic resistance and energy efficiency, thanks to Rolex’s proprietary Chronergy escapement.
3. Submariner No Date 124060
Estimated Retail Price: $6,930 USD
The 124060 omits the date window and Cyclops lens for a clean, minimalist aesthetic. The watch offers a sharper overall profile with a 41mm case (1mm larger than the previous version) and slimmer lugs and bracelet.
Specs:
- Material: Stainless steel
- Case Size: 41mm diameter
- Movement: Automatic (Cal. 3230)
- Water Resistance: 300m
- Lume: Chromalight
- Crystal: Sapphire
Although it offers outstanding water resistance up to 300 meters, the case maintains a relatively slim profile. It’s equipped with the updated Caliber 3230 movement and features a Cerachrom bezel insert—an advanced ceramic material prized for its superior durability over traditional metals.
Compared to its predecessor, this model has one fewer bracelet links, slightly narrowing the adjustment range.
In the end, this Submariner blends modern performance with timeless design, honoring the heritage of previous generations while delivering contemporary upgrades.
4. Submariner No Date Random Serial
Estimated Retail Price: $13,300 USD
The No Date Submariner with a random serial number strikes a balance between dial size and index proportions. Its matte black dial offers high legibility without unnecessary glare.
Specs:
- Material: Stainless steel
- Case Size: 40mm diameter
- Movement: Automatic (Cal. 3130)
- Water Resistance: 300m
- Lume: Luminova
- Crystal: Sapphire
Later versions from 2012 onward feature updated hairsprings. One benefit of random serial numbers is that resale value isn’t affected by production year, and pricing has been trending upward due to limited availability.
If it's the final reference number of a popular series, it may command an even higher price on the market, so holding onto it is definitely not a bad idea.
5. Submariner Date Two-Tone SS/K18YG (Yellow Gold)
Estimated Retail Price: $12,000 USD
This two-tone Submariner, which combines stainless steel and 18k yellow gold, is one of the most popular models in the collection.
Specs:
- Material: SS/K18YG
- Case Size: 40mm diameter
- Movement: Automatic (Cal. 3130)
- Water Resistance: 300m
- Lume: Luminova
- Crystal: Sapphire
The notched bezel is designed for an easy grip even underwater while wearing gloves. Rolex’s in-house casting of 18ct gold gives the watch a premium feel. Large hour markers (triangle, circle, and rectangle) and wide hands make it easy to read the time even in deep water.
Prices of Discontinued Rolex Submariner Models
As a rule, when a Rolex Submariner model is discontinued, its value skyrockets. Collectors and enthusiasts alike rush to secure these now-rare pieces, knowing that production has permanently stopped. In the world of luxury watches, rarity drives demand, and discontinued Submariners are no exception.
Take, for example, models like the Submariner 116610LV (also known as the “Hulk”). After it was officially discontinued in 2020, the Rolex Submariner's resale market price surged well above its original retail price. The same trend has been seen with other out-of-production references, especially those with unique dial colors, bezels, or limited production periods. If you're thinking about investing in a Rolex Submariner, discontinued models offer not just timeless design but serious long-term value potential.
What Is the Rolex Submariner?
Known for its refined presence, a Rolex watch exudes elegance on any wrist, regardless of age or era. The Rolex Submariner is one of the most popular and iconic models in the brand's lineup. The Submariner stands out thanks to its sophisticated design, exceptional accuracy, and overall performance, making it a top choice for anyone considering a luxury timepiece.
When people begin looking into buying a Rolex, the Submariner is often at the top of their list.
There are two main types of Submariner models:
- The Submariner Date, which includes a date window.
- The Submariner No Date, which does not include a date display.
The Date model tends to be the more mainstream offering. When comparing prices, the No-Date model is generally more affordable. Both brand-new and pre-owned versions show an average price difference of around $770 USD.
Why Is the Rolex Submariner So Popular? 3 Key Reasons
Let’s take a closer look at why the Rolex Submariner continues to be such a sought-after model.
1. A Design That Works for Everyday Wear
While plenty of luxury watches are on the market, like those from Audemars Piguet or Patek Philippe, many can feel too extravagant or fragile for daily use. That’s not the case with the Rolex Submariner.
Its sporty design effortlessly blends with casual outfits while maintaining a sleek, refined look that pairs just as well with a suit. This versatility is a huge draw for many buyers, as the Submariner transitions easily from formal occasions to everyday life.
The watch also features excellent water resistance, making it ideal for everyday activities where it might get wet. The rotating bezel is made from Cerachrom, a scratch-resistant ceramic material that enhances its durability. If you're looking for a high-end timepiece you can confidently wear daily, the Rolex Submariner is a strong contender.
2. Strong Investment Value
The Rolex Submariner isn’t just a watch—it’s an asset. Models with more recent production years tend to carry higher resale values, and many increase in value simply by being owned and well maintained, making them ideal timepieces to pass down from parent to child as a lasting family heirloom.
Because Rolex watches are chronically in short supply at authorized dealers, getting your hands on one can be difficult. Vintage references, in particular, are rare, and their availability often comes down to luck and timing. This rarity makes them even more desirable, boosting their value on the secondary market.
While many popular watch brands offer a resale value of around 20% to 40%, Rolex typically holds an average resale value of 80%, with some models even exceeding their original purchase price. For example, a Submariner bought new for $14,000 USD might sell for over $21,000 USD just ten years later.
Models like the Explorer and Daytona in Rolex's catalog also have high investment potential, but the Submariner remains one of the most consistently strong performers in terms of resale value.
3. High-Quality Movement
At the heart of the Rolex Submariner is a high-precision movement. The earlier models feature the Caliber 31 series, which is certified by the Swiss Official Chronometer Testing Institute (COSC) for exceptional accuracy.
This movement includes a special component called the blue Parachrom hairspring, which is made from a proprietary alloy highly resistant to temperature variations and magnetic interference.
In 2015, Rolex upgraded the Submariner with the Caliber 32 series, improving its overall performance, accuracy, and resistance to magnetic fields. Newer models offer a precision rating of +2/-2 seconds per day and a power reserve of approximately 70 hours.
With regular maintenance, the movement can maintain its accuracy and function for generations, making it a timepiece worthy of being passed down from parent to child or even grandchild.
Is It Possible to Buy a Rolex Submariner at Retail Price?
To purchase a popular current model like the Rolex Submariner at its official retail price, you'll need to buy from an authorized Rolex dealer. However, most authorized dealers do not accept reservations or hold items, so you can only buy one if you happen to visit when it’s in stock.
Some people even visit multiple stores almost daily, hoping to find one available. If you're aiming to buy a Submariner at retail, we recommend regularly checking in with authorized dealers.
Rolex Submariner Price: How to Buy it at a Relatively Lower Price
Looking for ways to buy a Rolex Submariner more affordably? Here are some recommended approaches.
1. Buying from an Authorized Rolex Dealer
If you can manage it, the most cost—effective option is purchasing from an official Rolex dealer. Although Submariners are available on the pre-owned market, strong demand often drives resale prices above retail. For this reason, trying to purchase from a boutique is typically your best bet. That said, keep in mind that availability is minimal, and buying from a dealer can be pretty tricky.
2. Buying from International Stores
Another option is to purchase a Rolex Submariner from a global store. Due to currency exchange rates, prices can sometimes be lower by a few hundred dollars when buying internationally.
Countries known for better Rolex prices include Switzerland, the United States, South Korea, Hong Kong, Thailand, and Singapore. These markets are competitive for luxury goods, and some benefit from favorable tax systems.
You can also use duty-free stores to save on local taxes, but tax-free conditions vary by country, so be sure to research ahead of time.
3. Buying from a Pre-Owned Luxury Watch Store
If retail and international purchases prove difficult, consider shopping at a pre-owned luxury watch dealer. While prices for new models are often above retail, these stores sometimes carry hard-to-find or discontinued models that are no longer available at official dealers.
Specialty retailers may also carry highly sought-after vintage Rolex Submariners. For example, Gallery Rare’s official online store offers over 284 Rolex listings (as of May 2024), sometimes including other favorite models such as the Rolex Sea-Dweller. Since inventory changes frequently, checking regularly, not just once, is a good idea.
Conclusion: Retail Price for a Rolex Submariner
- Buying a Rolex Submariner at retail price is extremely difficult.
- Due to its high popularity, even used Submariners continue to rise in value.
- If you want a Submariner, consider buying pre-owned rather than insisting on a new piece.
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Rolex watches are outstanding in performance, design, and resale value.
In this article, we explored the latest Rolex Submariner watches’ price, features, and key reasons why the Rolex Submariner remains so popular.
Retail prices have steadily increased since the model’s debut. For example, the popular reference 124060 has seen its retail price rise by over $1,400 USD over the last three years.
Because of its rarity and demand, buying a Submariner at retail is extremely challenging. If you're considering a purchase, Gallery Rare is a wise choice for cost-effective options—be sure to check our listings.
*Please note that the prices listed in our blog are for reference only and are converted from Japanese Yen (JPY) to US Dollars (USD) using the exchange rate of May 2025. Prices on the sales site include customs duties and shipping fees. Actual exchange rates may vary.