Rolex vs Tudor: Key Differences Explained

Along with Omega, Tudor and Rolex are often compared in the watch industry. If you’re considering purchasing a luxury timepiece, you may wonder which brand fits you.

Although they are frequently referred to as "sister brands" due to their shared history, there are significant distinctions between them. This guide will explore the key differences between Tudor and Rolex, highlight their popular models, and help you decide which suits your needs.

What Is Tudor and How Is It Connected to Rolex?

Tudor is a Swiss luxury watch brand established in 1946 by Hans Wilsdorf, the founder of Rolex. Originally launched as a diffusion brand of Rolex (established in 1905), Tudor was created to offer high-quality watches at a more accessible price point.

The Tudor dynasty of England inspired the brand’s name. Its original logo featured a rose symbol, which a shield emblem has since replaced. This shield represents the durability, elegance, and prestige that define Tudor watches today.

Tudor began as a subsidiary of Rolex, with the trademark initially registered by watch dealer and manufacturer Veuve de Philippe Hüther on behalf of Wilsdorf. In 1936, the Tudor brand was transferred to Wilsdorf, and the company was officially established in Geneva, Switzerland.

What Is the Difference Between Rolex and Tudor?

Let’s take a closer look at three key differences between Tudor and Rolex:

1. Rolex vs Tudor: Price Range

While Tudor is considered a high-end brand, it was initially created to expand Rolex’s market reach by offering more affordable alternatives. Tudor watches retain Rolex’s craftsmanship and technical expertise but at a lower price point.

For example, Rolex men’s models typically start at around $4,860 USD, while Tudor watches can be purchased at around $2,780 USD. Additionally, pre-owned Tudor models can be found for as low as $690 USD.

Tudor achieves its lower pricing by making strategic choices in materials and movement design, which we’ll explore below.

2. Rolex vs Tudor: Materials

Rolex primarily uses its proprietary Oystersteel (SUS904L), a stainless steel alloy known for its exceptional corrosion resistance, comparable to precious metals, and used in aerospace engineering. However, this material is expensive and challenging to work with.

Tudor, on the other hand, uses 316L stainless steel, commonly found in surgical instruments. While still durable and corrosion-resistant, 316L steel is more cost-effective to produce. By opting for this material, Tudor keeps its prices more accessible while maintaining high quality.

3. Rolex vs Tudor: Movement

Rolex movements are entirely in-house and feature advanced materials like rhodium-plated components for enhanced corrosion resistance. Tudor also benefits from Rolex’s technical expertise, but historically used third-party movements from ETA, a Swiss manufacturer known for producing reliable watch movements. By using existing movements, Tudor was able to reduce costs and offer more affordable pricing.

In 2015, Tudor introduced its own in-house movement, the Calibre MT5602, signalling a move toward greater independence while still maintaining affordability. Today, Tudor watches are equipped with proprietary movements that rival Rolex in performance, positioning the brand as a strong contender in the luxury watch market.

Three of Tudor’s Most Popular Models

Here are three of Tudor’s most popular models. You can use this as a guide when considering your next purchase.

1. Black Bay

Reference Price: $3,190 USD

Introduced in 2012, the Tudor Black Bay is a modern revival of historical dive watches, inspired by the Rolex Submariner (a waterproof diver’s watch released in 1953). While its movement is Tudor’s own, the rest of its design maintains Rolex-level quality.

The Black Bay stands out with its sporty yet refined aesthetic. It features vintage-inspired elements such as an antique-style strap, a retro crown, and a rivet bracelet reminiscent of Rolex designs from the early 1960s. These details make it a favorite among both Tudor and Rolex enthusiasts.

Since its launch, the Black Bay has undergone two updates. The first-generation Black Bay, Ref. 79220, gained significant attention as a revival of a classic timepiece and remains highly popular to this day. Featuring snowflake hands, a red bezel top, and the revival of Tudor’s original rose emblem, it became a must-have for vintage Tudor collectors.

In 2016, Tudor introduced Ref. 79230, the second-generation Black Bay, equipped with the brand’s first in-house movement, offering enhanced functionality.

By 2021, Tudor marked the 50th anniversary of its first chronograph with the release of Ref. 79360, known as the "Black Bay Chrono." This refreshed model featured redesigned sub-dials and an updated dial layout, showcasing Tudor’s chronograph heritage.

2. Pelagos

Reference Price: $3,740 USD

The Pelagos is a highly regarded traditional mechanical diver's watch designed for underwater exploration and built to withstand extreme conditions in various demanding environments.

Designed for professional divers, the Pelagos aims to be the ultimate high-performance diver's watch. It features an impressive 500m water resistance, a robust 42mm titanium and steel case, and was awarded the "Sports Watch Prize" at the 2015 Grand Prix d’Horlogerie de Genève.

In 2021, the release of the Pelagos FXD, developed in collaboration with the French Navy, generated significant buzz, further cementing the model’s reputation.

3. Royal

Reference Price: $2,050 USD

Launched in 2020, the Tudor Royal is a relatively new collection featuring an integrated five-link bracelet, a notched bezel, and automatic movement.

Interestingly, the name "Royal" dates back to the 1950s, when Tudor first used it for a prestigious line of watches. After more than half a century, the Royal made a striking comeback in 2020.

With its seamless case-bracelet integration, the Royal blends luxury with sportiness, making it a versatile everyday timepiece. The radial-brushed dial offers a refined look, while customization options include:

• Eight diamond hour markers instead of standard indices
  
• Steel or gold & steel variations
  
• Four case sizes
  
• Six dial colors
  
• Up to 13 different dial configurations
  

The Royal is a well-rounded sport-chic watch with many design choices.

Three of Rolex’s Most Popular Models

Next, explore three of the most popular Rolex models representing the brand.

1. Daytona

Reference Price: $23,400 USD

The legendary Daytona is often called the "King of Rolex", making it one of the brand’s most iconic and sought-after models.

The Daytona is the only Rolex watch equipped with a chronograph. Its distinctive design, featuring push buttons and an integrating meter, is key to its appeal.

In addition to its aesthetics, the Daytona also boasts exceptional water resistance and durability, making it an excellent choice for sports, outdoor activities, and other demanding environments.

A particularly famous model once owned by American actor Paul Newman made headlines in 2017 when it was auctioned for a record-breaking sum of around $14,105,000 USD, the highest price ever paid for a wristwatch at the time.

This rare edition, produced between 1963 and 1988, features a hand-wound movement and is widely known as the "Paul Newman Daytona" among collectors. Such highly coveted vintage models only add to the Daytona’s legendary status.

2. Submariner

Reference Price: $19,500 USD

The Rolex Submariner—the watch that inspired Tudor’s Black Bay—is another standout model in the Rolex lineup.

Its origins trace back to 1926, when Rolex developed the Oyster Case, one of the brand’s three core innovations, which brought groundbreaking water resistance to wristwatches.

In 1953, Rolex introduced the Submariner, a diver’s watch with an even more advanced waterproof case that could withstand extreme underwater pressure.
Thanks to its exceptional durability and water resistance, the Submariner became the go-to choice not only for professional divers but also for lifeguards, marine sports enthusiasts, and fishermen—anyone whose life revolves around the sea.

Beyond its functionality, the Submariner’s timeless, minimalist design has also contributed significantly to its enduring popularity.

3. Explorer I

Reference Price: $12,000 USD

The Explorer I model embraces pure simplicity, eliminating all unnecessary ornamentation. This streamlined design makes it highly versatile, allowing it to be worn effortlessly in any setting.

Since its launch in 1953, the Explorer I has maintained a consistent design for over half a century, ensuring that it pairs well with virtually any style of attire.

However, its appeal goes beyond aesthetics—its refined functionality is another reason it remains a favorite among watch enthusiasts.

Who Should Consider Buying a Tudor?

Tudor has established itself as a solid luxury brand by developing in-house movements and unique marketing strategies, making it especially recommended for young professionals in their 20s.

Although Tudor is part of the Rolex lineage, it actively develops its own models that suit business styles and offer various functionalities such as water resistance and durability, making them perfect for active lifestyles. Tudor is perfect for dedicated professionals during the week who enjoy outdoor activities like surfing, diving, or other water sports on weekends.

Tudor watches deliver exceptional quality in both design and performance, rivaling even Rolex. The best part? They are more accessible, making them ideal for younger buyers who may not yet have the means to invest in a Rolex.

Additionally, Tudor's watches incorporate advanced mechanics comparable to Rolex's, making them an excellent choice for collectors who appreciate tool watches.

Who Should Consider Buying a Rolex?

Rolex makes a strong impression as an elegant dress watch or a sleek sports watch. It’s perfect for those who want to showcase sophistication, grace, and a genuine appreciation for fine craftsmanship.

Known for producing some of the world's finest timepieces using the highest quality materials and cutting-edge technology, Rolex delivers on both functionality and design. With its rich history, prestigious reputation, and timeless style, Rolex remains the go-to brand for those who want the very best in watches.

However, due to Rolex's unparalleled quality, its timepieces tend to come with a premium price tag, making them more suited for those with significant financial means. Owning a Rolex is a luxury that conveys status, but it's not always affordable without the economic power to support such an investment.

Where to Buy Tudor and Rolex Watches for the Best Value?

Both Tudor and Rolex are recognized worldwide for their high-quality luxury watches. While both brands offer premium timepieces, financing options can help you purchase with greater ease and less financial strain.

At Gallery Rare, you can easily simulate a shopping loan by entering just three pieces of information. We offer tailored plans to acquire your desired Rolex or Tudor watch without stretching your budget.

In addition to Rolex and Tudor, Gallery Rare also features a wide selection of other highly sought-after brands and rare models. If you're in the market for a watch, explore our offerings.

Furthermore, all watches sold at Gallery Rare come with a “Watch Guarantee.” Any natural movement malfunction during usage is covered for free repairs within the guarantee period. We also provide comprehensive maintenance and after-purchase advice support, ensuring a hassle-free ownership experience.

For product inquiries, our team is available by toll-free phone from 10:00 AM to 7:00 PM and by email 24 hours a day.

Visit Gallery Rare’s official online store here

Conclusion: Differences Between Tudor and Rolex

• Tudor is designed for young professionals who are both business-focused and active.
  
• Rolex is perfect for those with a taste for high-end craftsmanship and attention to detail.
  
• For the best value and performance, we highly recommend Gallery Rare.
  

Rolex watches have the finest materials, cutting-edge technology, and sophisticated movements developed in-house to ensure top-notch performance. On the other hand, Tudor, initially a diffusion brand of Rolex, inherits the exact high-quality mechanisms due to its lineage. Tudor eventually developed its movement, the Caliber MT5602, establishing itself as a strong independent brand.

Tudor offers a more affordable price range, making it easier for young people to purchase. Meanwhile, Rolex's high price point gives it an added status as a luxury brand.

Regardless of which brand you choose, considering the skyrocketing prices of luxury watches, it is wise to focus on cost-effectiveness and purchase high-end timepieces smartly by exploring the second-hand market.

Gallery Rare offers a wide range of watches, from classic popular models to rare, limited-edition pieces from Rolex and Tudor. If you're considering purchasing a Rolex or Tudor, check out the official Gallery Rare online store.

*Please note that the prices listed in our blog are for reference only and are converted from Japanese Yen (JPY) to US Dollars (USD) using the exchange rate of April 2025. Prices on the sales site include customs duties and shipping fees. Actual exchange rates may vary.