Most Popular Hermès Bag Colors to Know

Hermès is renowned for its use of premium materials and striking, vibrant colors. Over the years, the brand has introduced a stunning array of color variations, captivating fashion enthusiasts worldwide. However, with so many options available, choosing the perfect shade can feel overwhelming.

In this guide, we’ll introduce seven of the most popular colors for Hermès bags:. More specificallyy, we’ll explore the popular shades for the Birkin, Picotin, and Garden Party. Plus, at the end, we’ll share styling tips to help you coordinate these sought-after hues with your outfits. If you're unsure which color to pick, let this be your guide.

The Allure of Hermès: What Are Its Signature Colors?

Hermès' appeal lies in its deep-rooted history, dating back to its founding in 1837. For generations, the brand has been adored by celebrities and style icons alike. Renowned for its use of premium materials and impeccable craftsmanship, Hermès creates pieces that are not only exceptionally durable but also meticulously handcrafted by skilled artisans, ensuring unparalleled quality.

Beyond its craftsmanship, Hermès is celebrated for its refined designs and functional elegance. Color also plays a significant role in the brand’s identity. What began with just five signature shades—étoupe, gold, noir (black), rouge H, and orange H—has since expanded to over 250 colors. The same hue can take on a slightly different or unique appearance, depending on the type of leather used, which adds to the distinctiveness of each piece.

Top 7 Most Popular Hermès Colors for the Birkin Bag

The Hermès Birkin is one of the most coveted handbags in the world, and its color selection plays a key role in its appeal. Here, we’ll explore the seven most popular Birkin colors to help you choose the perfect shade for your collection.

1. Popular Birkin Colors: Noir (Black)

A timeless classic, black remains the most sought-after Birkin color. Its versatility allows it to blend effortlessly into any outfit, making it a staple for any wardrobe. Noir exudes sophistication and elegance, instantly elevating any look.
This iconic shade pairs beautifully with both monochrome outfits and bold, colorful ensembles. Its refined yet understated appeal makes it ideal for formal events, business settings, or everyday wear.

Additionally, noir is highly practical—it resists visible stains and maintains its pristine look for years, making it a popular choice across all generations. For first-time Hermès buyers, a black Birkin is a foolproof investment, effortlessly complementing any style.

Fashion enthusiasts can also personalize their Noir Birkin by adding a silk scarf to the handle for a unique touch.

2. Popular Birkin Colors: Gold

Gold is a distinguished shade within the Birkin lineup, perfectly balancing casual elegance and refined luxury. This warm, earthy hue softens an outfit while adding a sophisticated accent.

A gold Birkin pairs beautifully with neutral and muted tones, readily complementing both casual and office attire. It’s a color that exudes confidence and maturity while maintaining a gentle charm.

Interestingly, the gold shade holds historical significance—Hermès originally used this color for saddles and equestrian gear, paying homage to the brand’s roots in fine leather craftsmanship. Due to its intricate color-mixing process, gold is a rare shade that is highly sought after by collectors.

A standout color commanding attention, gold strikes the perfect balance between elegance and playfulness.

3. Popular Birkin Colors: Étain

Among Hermès' many color variations, étain stands out as one of the most refined and official-looking shades, adding a sense of stability to any outfit.

Étain is the French word for “tin,” a metal known for its beautiful silver hue often used in tableware. This elegant color perfectly reflects Hermès' heritage as a luxury saddlery brand. Its subdued gray tone enhances femininity and sophistication, making it a striking choice for any wardrobe.

One of étain’s most distinctive qualities is its ability to shift in appearance depending on the lighting. In bright settings, it takes on a vibrant light gray tone, while in indoor or dim lighting, it transforms into a deeper, more subdued gray. This versatility allows for different moods depending on the surrounding colors, making it an excellent choice for varied styling.

Whether paired with casual outfits or worn in formal settings, étain is adaptable. Its rich depth and practicality have also made it a sought-after shade for the Hermès Birkin, solidifying its status as one of the most popular colors among Hermès products.

4. Popular Birkin Colors: Étoupe

One of the most iconic Hermès shades, étoupe is a perfect blend of gray and beige, offering a natural and understated elegance. This soft, neutral color has long been a favorite among fashion enthusiasts for its effortless versatility.

Despite its subtlety, étoupe carries a mature and sophisticated aura. It readily transitions from casual daywear to professional settings and even formal occasions. Its ability to complement any outfit without overpowering other elements makes it a staple choice.

With its warm undertones, étoupe conveys a sense of approachability and softness, adding an inviting charm to any look. Timeless and elegant, it remains one of Hermès' most beloved colors.

5. Popular Birkin Colors: Gris Tourterelle

Gris tourterelle adds a refined touch to simple outfits, elevating any style with its understated elegance. It subtly enhances casual looks, providing a polished balance without overpowering other pieces. At formal events, it blends in smoothly while maintaining a sharp, sophisticated impression.

This shade infuses everyday ensembles with a luxurious feel, allowing you to enjoy a more elevated sense of style. It exudes a poised presence, defining the overall silhouette with clarity and creating an aura of graceful sophistication.

For those seeking a color that offers a distinct mood from classic shades like black or gold, gris tourterelle is an excellent choice.

6. Popular Birkin Colors: Green

Among Hermès' vast color range, vibrant green stands out as a striking accent that leaves a lasting impression. Incorporating this bold hue into casual outfits or everyday wear instantly adds a fresh and youthful touch.

While green may seem flashy at first glance, it is also known for its calming effect. It draws attention while creating a sense of tranquility. This versatile shade pairs beautifully with monochrome outfits. Adding a touch of green to an all-black ensemble enhances its elegance with a refined, youthful charm. Conversely, when used as an accent in an all-white look, green creates a crisp and sophisticated impression.

For those who prefer simple styling, green is a powerful ally, complementing classic colors while offering a refreshing change. Its uplifting energy has made it one of Hermès' most beloved shades, winning the hearts of many.

7. Popular Birkin Colors: Blue

Hermès' shades of blue are known for their refreshing vibrancy, effortlessly capturing attention. Their crisp and structured appearance enhances feminine elegance, offering both playfulness and a refined, polished touch. As an accent color, blue is particularly effective for adding definition to outfits that might otherwise lack cohesion.  

Many associate blue with summer, and indeed, Hermès’ blue hues exude a cool, breezy charm that makes them a popular choice during warmer months. However, they are just as versatile in winter, adding a sharp contrast to bulky cold-weather layers and creating a sophisticated, effortless look.  

Hermès blues pair exceptionally well with neutral tones like gray and white, while fashion enthusiasts even experiment with beige for a more elevated style. While black and étoupe are often seen as signature Hermès colors, the striking vibrancy of green and blue should not be underestimated. When styled well, these bold shades create a commanding presence, showcasing a keen sense of fashion with undeniable impact.

Top 7 Most Popular Hermès Colors for the Picotin Bag

The Hermès Picotin originated from Hermès' equestrian heritage, designed to resemble a horse feed bag. With its historical background and modern silhouette, the Picotin remains one of Hermès' most sought-after handbags. In this guide, we will introduce seven of the most popular Picotin colors to help you find the perfect match.

1. Popular Picotin Colors: Black

The Hermès Picotin features a practical design that allows for easy access to small essentials, making it a convenient handbag to carry by hand. Black, in particular, serves as a well-balanced accent to the Picotin's compact size, lending a cohesive touch to any outfit.

Although the Picotin leans toward a casual aesthetic, black adds an element of sophistication, making it suitable for both casual and formal occasions. It seamlessly complements a variety of styles, from casual outfits and minimalist ensembles to feminine looks and bold fashion statements.

Black's versatility, paired with the Picotin's lightweight and practical size, makes it a popular choice. It stands out without being overpowering, ensuring its place as a staple in any wardrobe. If you have the chance to acquire one, consider adding it to your collection.

2. Popular Picotin Colors: Étoupe

A blend of gray and beige, étoupe is one of the most coveted Picotin colors, offering an understated yet stylish way to differentiate your look. It exudes both warmth and playfulness, making everyday fashion feel effortlessly refined.

The luxurious aura of étoupe pairs beautifully with the Picotin's relaxed silhouette, creating a striking contrast that enhances its elegance. Achieving this exact shade is said to be quite tricky, adding to its exclusivity as a signature Hermès color.

This shade is ideal for neutral-toned outfits, monochrome ensembles, and polished, refined looks. The blend of beige and gray creates a strong presence, ensuring the overall look remains sharp and well-defined. While it is a classic choice like black, étoupe offers a distinctly different styling experience.

3. Popular Picotin Colors: Bleu Pâle

Bleu pâle is a delicate shade that blends off-white with a soft, pastel blue. This light and airy color complements the Picotin Lock’s simple yet elegant design, making it a highly versatile choice for both casual and formal settings.

The gentle hue exudes a sense of tranquility and sophistication, making it especially stunning in spring and summer. With its refined, feminine appeal, bleu pâle enhances any outfit while maintaining a polished look.

4. Popular Picotin Colors: Craie

Craie is not a pure white but rather a subtle shade infused with hints of gray. This nuanced color offers excellent versatility, allowing for elegant and luxurious styling.

The Picotin’s rounded silhouette pairs beautifully with craie, emphasizing femininity without being overly delicate. Unlike stark white, craie has a soft, sophisticated presence that brightens an outfit without feeling overpowering.

When paired with deeper, heavier-toned outfits, craie adds a light, airy contrast—almost as if lifting the entire look like an angel spreading its wings. This creates a refreshing impression while maintaining a refined balance.

Whether paired with bold fashion statements or intricate styling, craie adds a high-end touch. Compared to white, it has a slightly smokier base, giving it a unique sense of balance and stability. Like black and étoupe, craie is a versatile shade, but its lightness gives it a completely different impression. If you're looking for a lighter Picotin color, craie is an excellent choice.

5. Popular Picotin Colors: Béton

Béton is another highly sought-after white-based shade, often compared to craie and nata. Among these three, béton leans the most towards gray, making it a chic, grounded alternative.

With its pure undertones that evoke a sense of freshness, béton also exudes a sophisticated charm that enhances any outfit. It effortlessly transitions from formal to casual and pairs beautifully with both dressy and straightforward looks. Ideal for daily use, a béton handbag becomes a timeless piece you’ll treasure for years.

For those seeking a light color with a bit more depth than craie, béton is the perfect choice. As one of the most adored shades for the Picotin, its refined and balanced tone continues to captivate fashion lovers.

6. Popular Picotin Colors: Gold

Gold is one of Hermès’ most iconic and timeless colors, making it a staple across many of its product lines. With its warm and versatile tone, gold complements a wide range of outfits, ensuring a seamless styling look.

This versatile color pairs easily with everyday fashion, making it a staple for any wardrobe. Gold exudes a sense of warmth and sophistication, creating an elevated yet relaxed aesthetic. Whether you're dressing for a casual day out or seeking a simple yet polished look, gold offers the perfect balance. It’s an ideal choice for those who want to maintain a stylish presence without the constant pressure of meticulous styling.

Of course, it also works as a stylish fashion item. Adding a touch of gold to a modern, natural style creates a sophisticated vibe. Additionally, pairing the gold of the Picotin with feminine fashion adds a slightly bitter flavor. Gold expands styling possibilities, making it a favorite among fashion lovers. If you're undecided about which color to choose, consider how gold pairs with your existing wardrobe.

7. Popular Picotin Colors: Noir

Noir is an even deeper shade of black, offering a rich, sophisticated look that fully embodies the essence of Hermès. This color adds a striking depth to any outfit, making it an excellent choice for those who appreciate bold, statement pieces.

For example, pairing a Picotin in noir with an all-white outfit creates an instantly striking contrast, adding depth and dimension. Noir elevates the sense of luxury and refinement, making it an exceptional accent for any wardrobe.

It also works beautifully with monochrome or tone-on-tone styling, delivering an elegant and chic aesthetic. As with black, noir’s versatility allows it to transition smoothly between casual and formal settings.

Adding a Hermès Twilly to the handle can further personalize its look, giving it a unique charm. If you're drawn to timeless shades but want something more profound than traditional black, noir is an excellent alternative.

Top 7 Most Popular Hermès Colors for the Garden Party Bag

The Hermès Garden Party bag was initially designed to store gardening supplies, as the name suggests. It features a trapezoidal shape, with a wider bottom than the top, making it a distinctive tote bag.

In this section, we’ll go over seven of the most popular Hermès colors for this famous bag.

1. Popular Garden Party Colors: Natural

The Garden Party, originally a casual design, has been given a more everyday-friendly color in the form of the ivory-toned natural. Carrying a natural-colored Garden Party over your shoulder will make you feel like heading out to a local flower shop or going shopping. It pairs well not only with casual outfits but also with more elegant fashion, creating a chic, laid-back look.

The soft impression it gives, without being overly polished, is one of its charms. Its ability to blend with any fashion style makes it highly appreciated, and its fresh, light appearance will lift your spirits. Additionally, while it’s casual, it’s not clumsy; its modestly relaxed look adds an adorable touch. For those looking for a casual Hermès bag, the natural-colored Garden Party is highly recommended.

2. Popular Garden Party Colors: Étoupe

The étoupe Garden Party adds a rich touch to its casual design. The relaxed silhouette creates a sense of ease, while the subtly luxurious color makes the bag look elegant. It's versatile enough for everything from daily use to office casual, making it an excellent option for a wide range of occasions. The color’s natural vibe with a hint of refinement lifts the wearer’s mood with its beauty.

It pairs well with denim or skinny jeans and blends effortlessly with various fashion styles. While it's a color that works year-round, étoupe looks particularly stunning during the fall and winter seasons, as its soft, luxurious quality truly shines. Similar to Hermès Birkin bags, étoupe is one of the most popular colors in the Garden Party range, and it’s a color that many aspire to own. If you’re undecided about color, étoupe is a reliable choice.

3. Popular Garden Party Colors: Off-White

The luxurious off-white color is a powerful ally for women, combining casual elegance with a high-end feel. It doesn't go overboard with casualness, allowing you to maintain your femininity without effort. Whether you want to feel relaxed or put together, this color suits both.

The unique off-white shade from Hermès enhances your fashion freedom. For example, adding off-white as an accent to an all-black outfit gives a more sophisticated look, while pairing it with a dress increases its feminine appeal.
The subtle beauty it brings enhances its high-end feel, giving off a clean, polished vibe that’s not overdone. If you prefer a color that isn’t too neutral for your Garden Party but still versatile enough to suit any occasion, off-white is highly recommended.

4. Popular Garden Party Colors: Blue Jean

Blue jean is a cool, refreshing color that’s especially popular during the summer season. Many people choose it because it evokes a feeling of coolness. However, it also works well in the winter, as it lightens up heavier winter outfits.

The blue tone of this color, reminiscent of snow or ice, seamlessly blends into winter wardrobes without feeling out of place. Blue jean is a versatile color that adds a pop of color to casual outfits, smart-casual ensembles, or even monochrome looks.

The refreshing tone of blue jean also makes it an ideal travel companion, as it adds a sense of relaxation during long trips or outings. Compared to black or étoupe, blue jean gives a lighter impression, making it perfect for those who tend to wear heavier, more subdued outfits.

5. Popular Garden Party Colors: Brown

The brown Garden Party adds a sense of calm to its casual nature, offering a unique hue that's both stylish and comforting. Its gentle, serene tone creates a peaceful atmosphere and pairs well with basic or nuanced colors, exuding a mature, composed vibe.

For fashion enthusiasts who love mixing and matching, brown is a color that can be used in various ways, and even for those with a minimalist wardrobe, the timeless appeal of this color ensures you’ll enjoy it for years. This shade suits any age, offering a relaxed, soothing feel that calms the wearer’s mind. Yet, it can still convey a modern, stylish look, making it perfect for fashion lovers.

If you appreciate vintage style or prefer a more understated calmness in your outfits, brown is a great option.

6. Popular Garden Party Colors: Beige

The beige Garden Party exudes elegance and stability, offering a timeless, sophisticated appeal. Its grounded tone brings a calm, composed vibe while adding a touch of subtle luxury. This versatile color pairs easily with traditional styles, making it perfect for a classic, refined look.

Beige complements a variety of outfits, from sporty to sleek or minimalist. Even a simple ensemble can be elevated when you incorporate beige into your accessories. Its timeless nature allows for a wide range of styling options, ensuring a polished, chic appearance every time.

7. Popular Garden Party Colors: Orange

Among the Garden Party colors, orange makes a bold, unforgettable statement. While it may seem tricky at first, it’s a powerful fashion piece that can transform any look. The bright, vivid hue adds a lively pop to darker or more subdued outfits, instantly brightening up your ensemble. Pairing orange with black or grey, for example, creates a fresh, vibrant contrast.

As Hermès' iconic brand color, orange embodies the brand's energy and elegance, making it a must-have for fans. If you already own classic shades like natural or étoupe, adding orange to your collection will elevate your style, giving you more opportunities to explore bold, fashionable looks.

Stylish Outfits Featuring Hermès’ Popular Colors

Here are some stylish outfit ideas featuring Hermès' most popular colors. You can use these looks for inspiration when styling your wardrobe.

1. Étain Birkin Outfit

The étain-colored Birkin paired with a black set-up creates an elegant, sophisticated look. The combination of structured black with the understated elegance of étain adds a luxurious touch. The silver hue of the bag breaks up the monotony of a black-and-white outfit, offering just the right amount of refinement without feeling too formal.

This pairing—black set-up, white blouse, and étain Birkin—strikes a perfect balance between professionalism and femininity, ideal for business events or formal occasions. Meanwhile, this outfit allows you to enjoy the way the color’s appearance changes with the light. It’s a clean, polished look with a touch of simple luxury. The way the étain color adds depth to an otherwise simple outfit is key to making this ensemble stand out. If you’re eyeing an étain Birkin, this outfit could be the perfect inspiration.

2. Gold Picotin Outfit

Here’s a feminine, chic look featuring the classic gold color from Hermès. Gold is a versatile shade that works with everything from casual to office styles, and it pairs beautifully with the Picotin bag. In this outfit, the gold Picotin is matched with a white blouse, creating a fresh and bright vibe. To avoid the outfit looking too formal, a pink scrunchie is added to the bag's handle, giving it a playful, feminine twist. The combination of gold’s elegance with the Picotin’s rounded shape keeps the look both sophisticated and approachable, perfect for a balanced, polished look.

3. Étoupe Garden Party Outfit

This casual, chic look features the étoupe-colored Garden Party. The large, trapezoidal shape of the Garden Party bag is a natural fit with a laid-back style. Pairing it with jeans and a white shirt elevates the outfit, adding a touch of luxury to a simple and easy look. To keep things from looking too plain, a standout Hermès strap is added, instantly elevating the look. The rich étoupe color shines against the minimal styling, and the blue strap adds a pop of color, making the Garden Party the focal point of the outfit. If you love étoupe, this look is a great way to wear it casually with a touch of elegance.

How to Buy Hermès Bags: Most Popular Colors at a More Affordable Price

When it comes to purchasing Hermès bags in popular colors like black, gold, and étoupe, your options are limited to either official Hermès stores or resale shops. However, because Hermès enjoys such immense popularity, these colors are often difficult to obtain from official stores. Moreover, the demand far exceeds the supply, resulting in significant price rises.

If you're looking for a more affordable option to purchase a Hermès bag in one of these sought-after colors, consider exploring resale specialists like Gallery Rare. At Gallery Rare, our expert staff, with extensive knowledge and experience, carefully verify the authenticity of each item before listing it for sale. This process ensures a safe purchasing experience, and thanks to their pricing model, offers the opportunity to buy these popular bags at a lower price than in official stores.
If you find a color you love from the popular shades, be sure to check Gallery Rare for a potential find.

Conclusion: Most Popular Hermès Colors

• Birkin: Black and gold are the most popular colors.
• Picotin: Étoupe and craie are favorites.
• Garden Party: Natural and beige are highly sought after.
• If you're looking to buy a Hermès bag in one of these popular colors at a more affordable price, Gallery Rare is an excellent place to check.

Hermès offers a broad spectrum of colors, from classic tones like black and gold to vibrant shades like blue, green, and orange. Many people adore these colors.
It's interesting to note that popular colors vary across different Hermès bags, such as the Birkin, Picotin, and Garden Party. As mentioned earlier, many of these colors are often out of stock at official stores, making it harder to get them. Additionally, because demand consistently outpaces supply, prices continue to increase.

Gallery Rare, a reputable brand resale specialist, provides a chance to acquire these bags at more reasonable prices—and you might even discover the perfect matching wallet, like the Kelly To Go. If you come across a color you love among the popular shades, consider exploring Gallery Rare for a potential acquisition.

*Please note that the prices listed in our blog are for reference only and are converted from Japanese Yen (JPY) to US Dollars (USD) using the exchange rate of April 2025. Prices on the sales site include customs duties and shipping fees. Actual exchange rates may vary.